Client: Passion Project
Branding
2022-Present
Standing out from the crowd!
Peaks outdoors is a unique branding idea, solving the issue of standing out from bigger brands.
Focus on values and strategy
This project was aimed at designing an outdoor clothing and equipment brand that can stand out from the crowd in both appearance and in its values.
The Goal
I achieved a logo with emphasis on the points or peaks in both the pictorial form and within the typography. I also utilised this to provide and abstraction of a tent, the image is built up using a mountain and abstract tree format to give it the outdoor feel.
The brand colours of yellow and purple are highlighted too being complementary colours.